Shell wants everyone to know how happy they are to be pushing their oil operations further north than ever! Hoping for grassroots Shell fans? ... or something of the like, the world's second-largest company launched an online competition for members of the public to create their own ads. The ads use the campaign catch phrase "Let's Go":
Here at Shell, we’re committed to online social media. After all,
it’s the fuel that lubricates the engines of internet communication.
In June, thousands of you demonstrated this by explaining, online,
how Arctic energy production will transform the world and possibly
provide affordable fuel for several years.