Fake FAIL: Greenpeace, Yes Men "Arctic Ready" Shell spoof site still hilarious

Shell wants everyone to know how happy they are to be pushing their oil operations further north than ever! Hoping for grassroots Shell fans? ... or something of the like, the world's second-largest company launched an online competition for members of the public to create their own ads. The ads use the campaign catch phrase "Let's Go":

Here at Shell, we’re committed to    online social media. After all, it’s the fuel that lubricates the engines of internet communication.

In June, thousands of you demonstrated this by explaining,       online, how Arctic energy production will transform the world and possibly provide affordable fuel for   several years.

Even McDonald's says we're working too hard

The New York Times nailed this marketing phenomenon on its head:

"[M]arketers are urging workers to commit small acts of so-called rebellion — like taking a vacation, or going on a lunch break."

Ad campaigns for McDonald's and Las Vegas tourism are apparently picking up on "office burnout." As well as the shrinking lunch break in America. (Surveys and polling suggests that workers in the UK and European countries including Germany, are also increasingly skipping lunches, taking shorter breaks, or having lunches at their desks).

This ad from McDonald's campaign promoting limited availability sandwiches opens with a glum looking office crew and a female member of staff adamantly declaring "I'm going to lunch." A fellow worker moans, "Those days are gone now," while another looms out of an office to warn "Think about what you are doing."

Another co-worker also wants to abandon work for McD's, dramatically stating, "I don't want to be chicken. I want to eat it."

What was once a theme so well articulated by the Occupy movement has now been deployed in ads by savvy marketers aiming to score a few more dollars from the pockets of the already financially squeezed American worker.